Step 1 – Map the Mobile Landscape
Begin by looking at the numbers that matter: in 2023, 78 % of UK adults owned a smartphone capable of running a high‑performance game. That means almost every household can tap into the same entertainment ecosystem.
Begin by looking at the numbers that matter: in 2023, 78 % of UK adults owned a smartphone capable of running a high‑performance game. That means almost every household can tap into the same entertainment ecosystem.